Online marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Online marketing - Essay Example rk of the editor is to integrate advertisements into its online content while the sponsor ensures that the advertisements displays on the publishers content. Potential agencies help in generating and placing an ad copy. Nowadays, online marketing has become a large business and were growing rapidly because it is widely used across virtually all industry sectors. The script will look at various techniques that online marketing employs to enhance the faster growth as compared to offline marketing. Online marketing has enhanced its fast growth through various ways. One of the methods it has employed to enhance its dynamic growth is through display advertising. Display advertising conveys its advertising message virtually using text, logos, animation, videos, photographs and other graphics. Online advertisers frequently target users with particular traits to increase their advertisements effect. They use cookies, which are unique identifiers of specific computers to decide which advert to serve to an individual customer. Through the help of, the cookies, the online advertisers are also able to track whether a user left the page without buying anything. It helps the online merchants to retarget the user later with an advertisement from the site the user visited. This Ensures that most customers can see the ads of the products as well as services they need and how to get them. Thus, purchasing them leading to income in that particular industry. Also, consumers who are not satisfi ed by the advertisements, find a form to fill what they think the advert does not achieve and how it can make. The online advertisers look at the same to ensure they satisfy the consumer’s tastes. As the online merchants collect data across multiple external websites about the users the user’s online activity, they can identify the user’s desires to deliver more targeted advertising. The advertisers can also target their audience by using a contextual advertising to provide displays